I'm a UX designer committed to crafting seamless user experiences that elevate brand perception and value. With my brand development and marketing roots, I bring a data-informed approach to design—balancing rapid iteration with visually engaging, user-centric UI.

My comprehensive background as a designer, art director, and creative director has equipped me with the insights to pinpoint challenges hindering creative solutions from meeting business goals.

I firmly believe that a UX-focused methodology is key to bridging these gaps, resulting in work that is efficient and visually pleasing and enhances the user experience.

If you'd like to know more or have a project you'd like to discuss, don't hesitate to reach out: efren.j.hidalgo@gmail.com